I give meaning to numbers, numbers to narratives, and confidence to both.
I started in audit, then built the systems and procedures that produce accurate numbers. Now I’m building the finance OS I wish I’d had: one that handles the recurring monthly finance work, so you can focus on the strategic decisions that need judgment.
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Meaning to numbers
Accounting and reporting: explaining what already happened, and why it matters.
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Numbers to narratives
Modelling and budgeting: turning plans and assumptions into a forecast you can test.
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Confidence to both
Audit and assurance: checking that past figures and future assumptions hold up.
The story
I started in audit and assurance at PwC Pakistan. Audit teaches you to distrust a number until you know how it was made, and to look for the anomalies.
In 2021 I moved into finance at a Swiss-based, FINMA-regulated impact asset manager, where I’ve been Finance Manager since 2022. Building a finance function at a regulated fund was challenging but intellectually rewarding. We developed robust financial governance policies, management reporting tools and deliverables, and implemented new accounting software. The experience showed me what good financial governance looks like, and how much of it smaller companies go without.
Along the way I kept seeing the same gap. Growing businesses have software that records transactions accurately, but nobody who turns those records into decisions. A full-time CFO is out of reach, and the bookkeeper isn’t paid to give advice. Outratio is my answer to that gap: automation for the routine work, qualified finance professionals checking what the software isn’t sure about, and analysis a founder can act on.
I’m building for growth-stage companies in the US and beyond.
Career
- Now
Founder & CEO, Outratio
AI accounting and CFO platform for growth-stage companies.
- 2022 – now
Finance Manager
Swiss-based, FINMA-regulated impact asset manager. Joined in 2021 as Finance & Accounting Officer.
- 2017 – 2020
Assurance Associate, A. F. Ferguson & Co. (PwC Pakistan)
Audit and assurance.
Education
- LUMS
MS, Technology Management & Entrepreneurship
Lahore University of Management Sciences.
- IBA Karachi
BS, Accounting & Finance
Institute of Business Administration, Karachi.
Other ventures
EleganC Bio
I’m Co-Founder & Strategy Lead at EleganC Bio, which turns botanical extracts into validated, licensable IP for the nutraceutical industry. Our Chief Scientist leads the research; I lead strategy, finance and company structure.